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HEART CRAFT STUDIO
Rebranding
During my time at Heart Craft Studio, my boss wanted to rebrand her business. Her original mark was inspired by her father's fingerprint, and she wanted to keep that aspect in the rebrand.
With the fingerprint motif in mind, I created this mark. Not only were the activities at Heart Craft were hands on, fun, and sometimes messy, but this mark also was inspired by my boss's supportive father's fingerprint who recently passed away. See my process below.
BLKRNBW:
Website Restructuring
My boss wanted to expand his website from just a product grid to a more comprehensive showcase of his work. I organized his products by type, created different pages accordingly, took pictures of products, and implemented a menu system to guide viewers to different pages. I standardized the typography, highlighted his artwork, and designed the layout of his site to improve aesthetics.
Vizio:
Rebrand Conceptualization
Class Project 2021
Throughout college I used an old Vizio tv as my monitor. It used to be my great grand uncle's tv, so it had a special place in my heart. When we were tasked to rebrand a business in my final year in school, I immediately thought of Vizio. It has just a wordmark and not a logo. I wanted to modernize the ancient wordmark that Vizio still uses, into a clean and recognizable sign. Through market research, ideation, critique and revision, this is what I came up with. Linked below is my full brand packet.
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